Paid search: How can travel brands leverage search ads this summer?
Paid search is crucial for travel brands' success, offering opportunities to engage with customers and showcase ads in visually engaging formats. [ more ]
Retail Media Search Is Where Intent and Discovery Will Merge
Search advertising, particularly on retail platforms like Amazon, is witnessing significant growth and evolution, allowing retailers and brands to move up the funnel towards discovery. [ more ]
How a leading car finance broker is driving marketing performance on a privacy-first web
Car Finance 247 uses first-party data to maximize performance marketing channels on a privacy-first web.
Search advertising is the biggest volume driver for Car Finance 247, and accurate measurement using first-party data is crucial for continued performance. [ more ]
Paid search: How can travel brands leverage search ads this summer?
Paid search is crucial for travel brands' success, offering opportunities to engage with customers and showcase ads in visually engaging formats. [ more ]
Retail Media Search Is Where Intent and Discovery Will Merge
Search advertising, particularly on retail platforms like Amazon, is witnessing significant growth and evolution, allowing retailers and brands to move up the funnel towards discovery. [ more ]
How a leading car finance broker is driving marketing performance on a privacy-first web
Car Finance 247 uses first-party data to maximize performance marketing channels on a privacy-first web.
Search advertising is the biggest volume driver for Car Finance 247, and accurate measurement using first-party data is crucial for continued performance. [ more ]
Google's Search Partner network comes under fire in research underlining brand safety vulnerabilities
Marketers using Google's Search Partner network may have their ads appear next to brand-unsafe content.
The lack of transparency in the GSP network raises brand safety concerns for search advertisers.
Blue-chip brands and institutions including the European Commission and U.S. Treasury were observed on sanctioned Iranian and adult-themed websites through the GSP network. [ more ]